Genesis Market is an underground market for stolen identities and device fingerprints. Cybercriminals target victims with malware and account takeover (ATO) bots to infiltrate their devices. Over 18,000 new stolen identities are added each month by the market place’s professionalisation. Genesis Market and similar stolen credentials marketplaces is evidence that existing defences against fraudulent activity are being circumvented. More sophisticated, AI-driven defences are becoming more and more crucial in the face of this growing threat from cybercriminals. The popularity of underground marketplaces has made them a target for hacks and leaks of their own.